The Oscars could eventually go to a streaming service, because, as some stakeholders believe, “TV is going nowhere.” https://t.co/AcoFUAzra1— VANITY FAIR (@VanityFair) September 21, 2018
In 2016, the Academy signed a deal for ABC to broadcast the ceremony up until 2028, but after the major decline in ratings for this year's Emmy Awards, they are now considering that the future of the award show may be in online streaming.
In an interview earlier this month, Academy C.E.O. Dawn Hudson said “We understand the broadcast industry, and people cutting cords, and watching all kinds of content on different platforms, and we are addressing that. We have a lot of engagement with the Oscars on social media, but it’s still disheartening when fans don’t feel it necessary to tune in to the Oscars in the same way.”
The Academy and ABC are hoping the changes being introduced to ceremony next year, like the earlier date in February and the shorter length with below-the-line awards being announced during commercial breaks, will help with the ratings. However, perhaps their biggest ploy to bring in a bigger audience, the controversial Popular Oscar category, has since been axed.
The ratings for the Oscars have been depleting considerably every year since a spike in 2014, with the 2018 broadcast showing a 19% drop from 2017. In response to these concerns, one member of the board of governors for the Academy noted “TV is going nowhere. So why don’t we just get our money [from a streaming deal], not worry about ratings, and call it a day?”